Recently ASK LISTEN RETAIN has integrated “Net Promoter Scoring” as the key scoring metric. A Net Promoter Score program asks one key quantitative question: “How likely are you to recommend this business to a friend, family or colleague?” They are asked to rate on an 11-point scale, from 0 to 10. Based on their rating, customers are then classified in 3 categories: detractors, passives and promoters.
The Net Promoter Score is determined by subtracting the percentage of customers who are detractors from the percentage who are promoters. What is generated is a score between
-100 and 100 called the Net Promoter Score. At one end of the spectrum, if when surveyed, all the customers gave a score lower or equal to 6, this would lead to a NPS of -100. On the other end of the spectrum, if all the customers were answering the question with a 9 or 10, then the total Net Promoter Score would be 100.
One of the benefits of utilizing NPS in your business is that it is easy for all staff to understand. It becomes everyone’s goal, to gain more promoters and less detractors. With your survey data and ASK LISTEN RETAIN, you will NOW have the tools to actively listen to your passives and detractors, respond to their concerns and convert them to Promoters that sing the praises of your business.