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Tag - Statistics

18
Mar

Losing and Keeping Customers

It’s always worthwhile to take a closer look at statistics, and see what they actually mean. Consider the following statistical tidbits (both from McKinsey): An average company loses between 10 – 30% of its customers annually, and Only 12% of current marketing spend is on customer retention. It would be easy to look at those …

25
Feb

Lost Customers Are Expensive

It’s always worthwhile to take a closer look at statistics, and see what they actually mean. Consider the following statistical tidbits (both from McKinsey): An average company loses between 10 – 30% of its customers annually, and Only 12% of current marketing spend is on customer retention. It would be easy to look at those …

10
Feb

Statistics – Unhappy Customers Walk

Customers genuinely do care about how they’re treated, and they’re not shy about voting with their feet. According to Harris Interactive, 86% of the customers who stop doing business from a company do so because of a bad experience – that’s up from just 59% four years ago. Why is this happening? Are employees becoming …

26
Feb

Customer Retention Statistics Video

Here is a comprehensive listing of Customer Retention Statistics in a video format. My favourite speaker, Jeffrey Gitomer has an audio clip attached for interesting reading and listening at the same time. 1. Attracting a new customer costs 5 times as much as keeping an existing one. • Source: Lee Resource Inc. 2. Happy customers …